Wedding Photography Hertfordshire is a business. You incur expenses and you also earn income. If a business fails to earn income or the expenses are more than the income, then the business stands to make a loss. If the loss is not managed and keeps increasing over time, then the business stands the chance of bankruptcy. With bankruptcy, the existence of a business is threatened and most businesses that face bankruptcy end up folding up.
From research, one of the major causes of businesses folding up is the fact that they lacked a proper business plan. Most people open businesses thinking that they are likely to succeed yet they ignore the practicalities of issues such as having a business strategy that would define the operations of the business. A wedding photographer is also at risk of this as most of them focus on capturing images and getting paid for them.
The bigger picture is often ignored and adequate plans are not made for them. Some of the mistakes that these individuals make include:
- Not Defining their Products and Services: Most of them think that photography is homogenous all round so regardless of what they do, they cannot be separated from their competitors. They then go ahead to offer the same type of products.
- Not identifying a market: Photography is quite broad and it is easy to get lost in the market. As a provider of a service, if you do not know who your target market is, or you try to be a jack of all trade in terms of everything photography, you can end up being ignored. Specialists are more appreciated than generalists in photography cause then, individuals are assured of your commitment to a certain field and they can trust your skills in it.
- Not marketing: marketing is the backbone of any business. If you do not project your services to your target market, how do you expect them to become aware of you? In wedding photography Herftordshire, there are a lot of service providers. If you are not visible to clients, they will end up going to your rivals. It is also important to note that marketing is not something you just do one time. You need to be consistent at it as dedicated effort is what yields results.
- Not having a website: this is the modern age, most of the world is online now. Facebook alone has a population of over 2 billion people which is more than China. If half of the world is online, you have no excuse for not having your services being sold there. Individuals make use of search engines to make enquiries and imagine that one is done for a wedding photographer but because you are not online, you are totally ignored.
Get References: never ignore the old clients they are your best bet for more clients. In the business world, most deals are completed on a referral basis. Imagine if someone was looking for wedding photography Hertfordshire and because you failed to follow up with your old client, they recommend http://www.rafeabrook.co.uk/ have no one to blame but yourself. An important rule of business is to always keep in touch no matter what.